Roll Home with a Chiko.

To revive the iconic Chiko Roll, we created a new brand platform that encouraged Aussies to ‘Roll Home with a Chiko’ – repositioning the snack as the nation’s favourite driving delicacy.

To launch our new platform, we invented the ‘Handy Holder’, a revolutionary new device that lets you keep both hands on the wheel – and the other on a Chiko Roll. And to make sure our new platform stuck around in people’s heads for long as long as possible, we also wrote a classic, 70s style jingle that was released across TV, online and during afternoon drive radio.