Cummins&Partners creates Super Bowl history.

History was created in 2016 when the first ever Australian ad was aired during Superbowl50. The commercial titled “Ultrasound” was a collaboration between Cummins&Partners creative team Heath Collins & Liam Jenkins and director Pete Carstairs of Mr Smith. The commercial was created for the Doritos ‘Crash the Super Bowl’ competition where 4,500 commercials were entered from around the world – with “Ultrasound” being selected as one of only two commercials to air during the iconic half time break at Super Bowl 50.