Rundle Mall rebrand.

Our invitation to completely overhaul the Rundle Mall brand came with an opportunity for Cummins&Partners to change perceptions about South Australia’s largest and most iconic shopping precinct. Now far more than just a shopping strip, ”Unfold Rundle Mall” was developed to re-energise the location as a whole by inviting people to explore and “unfold” the many hidden laneways, cafes, bars, shops, shopping centres, arcades, and hundreds of other discoverable sides of Rundle Mall that now contribute to the vibrancy of the precinct.