Tourism Western Australia
Just Another Day in WA
How do you promote a state where experiencing extraordinary happens with such regularity that you begin to take it for granted? You describe it as ‘#justanotherdayinWA’ and rally an entire state’s population behind sharing their experiences on social media.
We created 18 films (and counting) featuring the best of these experiences that West Australians would never boast about but everyone else found extraordinary. Having our new tagline become the number 1 trending topic on Twitter? That’s just another day at Cummins&Partners.