Launching ‘Love & Honour’ with St. Hugo
St. Hugo, maker of some of Australia’s most distinctive wines, has honoured its namesake Hugo Cramp with the help of C&P and his 97 year old son Colin Cramp.
The recently launched ‘For Love And Honour’ campaign captures the legacy and spirit of St. Hugo, expressed by the love a son has for his father.
Says Colin; “Every bottle of St Hugo pays homage to my father. It takes craftsmanship to make fine wine, but to make the best one takes love.”
Kirsty Muddle, Cummins & Partners Sydney, Founding Partner said: “The Love & Honour that Colin has for his Father is not only crafted into this wine, but in this campaign. The sentimental value is priceless. We are proud to see this campaign out in the world, for St Hugo, but also for Colin Gramp and his family”.