Media-Federation-Awards-2016

The MFA has completed category judging of the 2016 annual Awards programme.

Judging has resulted in 63 finalists across the product and craft categories. Judging was completed in Sydney, Melbourne and Brisbane with over 150 senior representatives taking part. Cummins&Partners has led the agency pack with a total of seven finalists, two with MediaCom and one with OMD.

Says Greg Graham, Media Federation Awards chairman and GroupM business development and marketing officer: “This year we have seen great work that works and inspires us to be ground breaking and imaginative. This reinforces the value media agencies provide to clients by delivering tangible business results that drive business growth. Congratulations to all the finalists and we look forward to celebrating your success on Thursday October 13 at Australian Technology Park.”

The 2016 MFA Awards finalists are:

Beverages
• Asahi Premium Beverages, Vodka Cruiser: The Originals, cummins&partners

Finance/Insurance/Government/ Corporate & Real Estate
• National Home Doctor Service, Making The Call, cummins&partners
• CGU, Helping Tropfest ‘See It Through’, cummins&partners & Mediacom

Best Strategic Launch Campaign – Sponsored by SBS Media
• Red Cross, The Best Biscuit, cummins&partners & OMD

Best Use Of A Small Budget (Up To $300,000)
• Asahi Premium Beverages, Vodka Cruiser: The Originals, cummins&partners

Best Demonstration Of Results – Sponsored by Southern Cross Austereo
• National Home Doctor Service, Making The Call, cummins&partners
• CGU, Seeing Tropfest Through, cummins&partners & Mediacom

By Campaign Brief