AFL celebrate the people behind the game in campaign from Cummins&Partners
The AFL has kicked off its 2015 marketing campaign ahead of the launch of the season in April with a spot created by Cummins&Partners which celebrates the people involved in the game from the players to the fans.
The ad aims to highlight that the game would not exist without its supporters by showcasing the variety of people who play and support it both on the field and at home.
AFL general manager of people, culture and community Dorothy Hisgrove said: “The AFL has made important decisions this year, listening and acting on issues the fans care about. This ad celebrates the fact that our game doesn’t exist without the passion and support of fans, and we celebrate them and their stories of passion.”
Jim Ingram, ECD at Cummins&Partners, said: “This campaign is for supporters of the game at all levels, those who make our game extraordinary. In fact, every person cast in this commercial is an AFL fan, with most of them recruited through club fan squads. Go Dons.”
Last year’s campaign, also created by Cummins&Partners, was a “call to arms” to fans to not only support their teams but to attend games and show their passion for the sport.