“If we actually cut away some of the midsole and expose the airbag so you could see it, then people will understand it.” – Tinker Hatfield

27 years ago Nike put air bags in sneakers and completely changed the game. The Air Max soon became an icon which to this day continues to be a classic model. On the 26th of March Nike celebrated the anniversary of a legendary shoe. We got sporty in the office and wore our kicks to honour our clients revolutionary spirit on #AIRMAX Day.