QT-Room-Number-Redo

Cummins&Partners create #RoomNumberRedo – a creative project to launch QT Melbourne

QT Hotels and Resorts is known for its creative flair and love of the avant-garde. So to celebrate the unveiling of the designer hotel QT Melbourne, Cummins&Partners have launched a project to find the most creative guests for the opening night.

#RoomNumberRedo invites the public to creatively reimagine the hotel room numbers, from 1 to 101, in any way possible for a chance to attend the exclusive opening night party and win a night’s stay at the hotel. Think paintings, dance, song, photography, a piece of writing or even a performance – the possibilities are endless. The competition is now open and entries need to be submitted via Instagram using the hashtag #RoomNumberRedo.

Each week high-profile judges, including Liz Sunshine, Nick Shelton, Gemma O’Brien, Fabio Ongarato, Kris Smith, Adam Ferrier and Grant Smillie, will select the most creative #RoomNumberRedo submissions, awarding the winners an overnight stay at the unique and quirky designer hotel and a golden ticket to the much-anticipated launch, where their work will be on display.

“Every QT hotel is unique and buzzing with creative energy,” says Julian Schreiber, Cummins&Partners Executive Creative Director. “#RoomNumberRedo is our way of inviting people with those same qualities to be part of the launch, rub shoulders with the country’s creative elite and just have a ball on opening night.”

QT Hotels & Resorts Group Managing Director, David Seargeant says the competition hopes to attract Melbourne and Australia’s most unique and imaginative spirits.

“QT Hotels & Resorts are all about connecting with the fabric of their respective cities and with the beating heart of the local communities. In Melbourne, this is truly expressed through the creative arts – #RoomNumberRedo captures the essence of this philosophy perfectly,” David said. “We want the launch of QT Melbourne to be shared with the heart and soul of the Melbourne creative community, #RoomNumberRedo will really enable this.”
The campaign launched earlier this week and can be followed via #RoomNumberRedo on Instagram or at www.roomnumberredo.com.

By Campaign Brief