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CumminsRoss to devise Reflex’s eco message

Independent Melbourne agency CumminsRoss has been appointed to Australian Office owned printing paper brand Reflex.

Martin Rodger, General Manager of Marketing at Australian Paper, said: “We’re extremely excited to be moving into a new era for the Reflex brand with CumminsRoss.”

“They will work closely with us as we launch our new strategy for Reflex which leverages our environmental leadership by taking recycled to a much broader customer base over the next two years.”

The appointment comes after Australian Office announced a $90m investment in the white paper recycling facility at Maryvale mill.

Chris Jeffares, Managing Director CumminsRoss, added: “Reflex is an amazing brand and we are honoured by the win.”

“Their new focus on recycled product is a great story not just for the brand and consumers, but also Australian manufacturing.”

Australian Office’s portfolio of brands also includes Optix, Tudor, Olympic and Queen’s Slipper playing cards.

By B&T.