ME Bank unveil new campaign from CumminsRoss

ME Bank has launched a new campaign featuring a phone’s rogue autocorrect function.

The campaign, created by CumminsRoss, uses text message conversations as a way of getting across people’s unhappiness at dealing with banks.

Anthony Aboud, chief operating officer said: “ME Bank is a genuinely fairer alternative to the major banks, a position derived directly from our industry super fund heritage that sets us apart from other banks and the campaign aims to increase brand awareness and the number of Australians who will consider ME Bank for their banking needs.”

CumminsRoss won the ME Bank creative account earlier this year following a tender process.

By Mumbrella.