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PUMA launches #LetUsAllTieTheKnot via Cummins&Partners.

PUMA and Cummins&Partners have joined forces to launch #LetUsAllTieTheKnot – an initiative that allows people to show their support for marriage equality in Australia.

#LetUsAllTieTheKnot will allow anyone to show their support for marriage equality by tying ‘The Equality Knot’ – a simple, recognizable and bespoke knot created by Melbourne based “Professor Shoelace” Ian Fieggen – a PUMA OG enthusiast and knotting expert.

Says C&P Creative Director, Mandie van der Merwe, “Whether you identify as lesbian, gay, bisexual, transgender, queer or intersex, you should be allowed to marry the person you love. But, if you live in Australia, you currently do not have this right; you cannot tie the knot with whomever you want. #LetUsAllTieTheKnot is a PUMA initiative that allows people who support marriage equality to make a statement about it every single day until the laws change.”

“This initiative is for equality. For love. For everyone. It is about supporting our people; whether that be our employees, our sportspeople or our consumers,” comments Pancho Gutstein, General Manager, PUMA Oceania. “PUMA is a brand that stands up for individuality and being true to who you are. We welcome diversity in all forms. #LetUsAllTieTheKnot is our way of giving people a voice to express themselves and their individual views.”

Details of the campaign and instructions on how to tie The Equality Knot can be found at www.equalityknot.com.