US Ad of the Week: Heidi Klum Intimates ‘Sia – Fire Meet Gasoline’

Supermodel Heidi Klum isn’t the star of Sia’s racy ‘Fire Meet Gasoline’ music video just because of her good looks – it was actually made for the launch of her lingerie line, ‘Heidi Klum Intimates.’

Voted by US Creative Department readers as Ad of the Week, the video features Klum and Game of Thrones star Pedro Pascal in the throes of a tumultuous romance.

Throughout the video, she is shown donning bras and underwear from her new line.

The video was created by agency Cummins & Partners. Founder Sean Cummins said of the spot: “We were looking for a way to launch Heidi Klum Intimates with the power and passion of both the brand and the woman behind the brand. We had to have superstar talent that would equal Heidi. As fate would have it, we found out that Sia loves Heidi, and Heidi love Sia.”

Heidi Klum Intimates is part of lingerie company Bendon Group, which also includes brands such as Stella McCartney Lingerie and Davenport.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

By The Drum