CGU

CGU
Tropfest

When Tropfest was cancelled, it wasn’t just the film festival that was impacted. 100s of small business, from caterers to cameramen, were also left stranded.

Proving that actions speak louder than ads, we convinced CGU to spend their entire advertising budget to help Tropfest, and all the small businesses who depend on it, “see it through”, demonstrating their brand promise in the most powerful way possible and, dare we say it, making an insurance company ‘cool’ in the process.