Jacobs Creek

Jacobs Creek
Made True

On the back of the successful film series for Jacob’s Creek starring tennis legend Andre Agassi, we partnered with world number one tennis player and three-time Australian Open winner Novak Djokovic to tell his story.

The new film series formed part of Jacob’s Creek ‘Made By’ global campaign which celebrates the people, places and passions that go into crafting every bottle of Jacob’s Creek wine.
Unscripted and raw, we see the real Djokovic, recounting his never before told life stories from war-torn Belgrade in Serbia to his Grand Slam wins at the Australian Open and Wimbledon.

The long-term brand platform was rolled out with across broadcast, digital, social and retail in 16 markets globally.