Australian Red Cross Blood Service

Australian Red Cross Blood Service

She Gives Birth. You Give Blood.

Every year 175,000 Australian couples have their first child. However, without a proper role, pregnancy can leave partners feeling helpless. How can they truly help and feel part of the process?

One in five women will need blood during pregnancy. So with the Australian Red Cross Blood Service we created the lifesaving initiative ‘She Gives Birth, You Give Blood.’ The Australian Red Cross Blood Service joined with members of the Royal Australian and New Zealand College of Obstetricians and Gynecologists, providing opportunities to encourage partners of pregnant woman to give blood.

The initiative was launched on Mother’s Day and supported by an integrated campaign including social films, targeted blogs, digital and radio. The idea seemed so natural, it’s a wonder it had never been done before. But now, more Australian partners are giving blood than ever before.