C&P wins digital marketing campaign of the year at AMI.

Cummins&Partners is proud to be recognised at AMI’s Marketing Excellence Awards 2018, receiving top honours in Social Media and Digital Marketing.

C&P’s ‘Visiting Friends and Relatives’ campaign for Tourism Western Australia took out the award for best Social Media and Digital Marketing Campaign.

‘Visiting Friends and Relatives’ utilised advanced Facebook targeting to encourage thousands of interactions between friends and relatives on social media. The campaign resulted in 10,902 holiday packages and $21.85 million in additional projected visitor spend over the course of the 2017-18 period.

Congratulations to everyone involved in the campaign, a great achievement for all.