Kayak was famous globally, but in Australia, they were largely unknown. Our job was simple (but not easy): launch Kayak in Australia, drive consideration, and stimulate awareness and growth...fast.
Launching via collaboration with local musician Nardean, we created a fresh track that promoted flights, hotels, and car rentals to Gen Z travellers. And how did it grow? Wildly! We were awarded best-in-class for travel by Youtube and Google while doubling awareness and consideration. So what’s next? Mapping this big brand story forward, there’s still a big market to grow after.