CARE Australia appoints Cummins&Partners as digital agency following competitive pitch

CARE Australia has appointed Cummins&Partners for a major digital push after a two-month long competitive pitch process. CARE Australia is an international humanitarian aid organisation fighting global poverty, with a special focus on empowering women and girls to bring lasting change to their communities. In 2013, CARE’s activities benefitted 97 million people across 86 countries.

The digital engagement encompasses a major site re-development, eCRM and content strategy. Says Laura Hill, communications manager, CARE Australia: “The site redevelopment is a key strategic initiative for CARE that will provide an enriched, interactive experience for our supporters while also driving engagement with our poverty-fighting work overseas.”We chose Cummins&Partners because of its creative: media agency model, strong credentials and proven track record for delivering business focused digital outcomes, and we look forward to working with them over the coming months.

“Says Scott Heron, chief digital officer at Cummins&Partners: “Our agency model has always been focused on building substantial digital platforms for our clients and this is a great win for the team. CARE Australia is an inspirational organisation and an honour to work with.”

By Campaign Brief.