Absolut and C&P launch ‘Absolut Love’
Absolut Vodka’s first local campaign in 8 years, created by Cummins&Partners Sydney, celebrates stories of marriage equality in Australia since the historic ‘YES’ vote in 2017, and is part of a major partnership with the Sydney Gay & Lesbian Mardi Gras.
Absolut has created one of its iconic posters, featuring the names of 282 of the LGBTQI Aussies who have created history and said ‘YES’.
Couples were invited to submit their names and thoughts on what the Yes vote meant to them. Absolut has also partnered with celebrated Australian artist Scott Marsh to paint two of the loved up couples at sites in Chippendale and Surry Hills Sydney.
$20,000 has been donated by Absolut to Sydney Gay & Lesbian Mardi Gras community programs that go towards grants, scholarships and creating greater access for disadvantaged LGBTQI people to participate in the festival.
Cummins & Partners Sydney Managing Director, Kirsty Muddle said “There are 6,000+ people in this country that married someone they love since the YES vote, It’s a signal of Absolut Love in Australia and that’s something worth celebrating.”
For a more in-depth look at the work being done to create ‘Absolut Love,’ check out Absolut.com.au