C&P Boosts Media Leadership

In a great win for the agency, a shining light of the media industry, Lisa Mier, has joined Cummins&Partners as Group Connections Director, to lead the Jenny Craig account.

Lisa, whom most recently led the Myer account at Ikon, has joined the agency after a string of new business wins. Her career has spanned over 20 years in Melbourne with experience leading major accounts such as Austereo and Officeworks in previous client leadership roles at OMD and Initiative.

Lisa says “I am excited to return to a full service agency model, particularly with the dynamic team at Cummins&Partners. Added to that, to be leading the newly acquired Jenny Craig account is a win for me also as the health category is something I’m passionate about. I look forward to making an immediate impact here and across the agency as we continue our growth trajectory.”

“Recent business growth has created a fantastic opportunity to bring in class leading talent. Having worked together in previous roles Lisa was at the top of the list when we went to market to find senior leadership. Lisa is analytically minded, brings strong market relationships and has a passion for fostering and growing talent. We are very proud to welcome her to our team,” says Paul Murphy, Head of Media.

Along with Lisa, the Cummins&Partners media team has added two additional hires. Amelia Choy and Callum Was have also joined the media team, as a sign of the head count increasing significantly over the next 12 months.