Cummins&Partners appoints planning directors Theo Erasmus and Lorraine Tabet-Curtis

Cummins&Partners has bolstered its strategic chops with the appointment of planning directors for both its Melbourne and Sydney offices.Filling the planning director role in Melbourne is Theo Erasmus and in the agency’s recently opened Sydney office is Lorraine Tabet-Curtis.Erasmus was most recently strategy director at Gloo, South Africa’s Digital Agency of the Year.  Erasmus has previously been both a brand and digital strategist, as well as an executive creative director. This unique set of qualifications led to him being listed by ‘The Planning Salon’ as one of the top 50 strategic planners in the world. Erasmus has developed a raft of award winning work and has helped build some of the worlds top brands including Vodacom, Woolworths, Johnnie Walker, KFC and BMW.

Tabet-Curtis was most recently global planning director at JWT London (also sitting on the global JWT board), and has built an international reputation as a leading customer marketing planner working at CHI and Partners, London. Tabet-Curtis has also had extensive client side telecom experience in both Australia and UK markets developing integrated and brand led customer growth retention strategies across CRM, digital, e-commerce and mobile.Says Adam Ferrier, global chief strategy officer, Cummins&Partners: “We’re hell bent on ensuring that strategic planning at Cummins&Partners is informed by science, data and creativity to help our clients build enduring brand platforms that drive action. Theo and Lorraine are both experienced, world class operators who’ll help drive and deliver our strategic planning product for our clients. It’s rare to have this level of planning talent in Australia and we are stoked they’ve chosen to join us.”

Cummins&Partners now has offices in Sydney, Melbourne, Adelaide and New York. The agency’s vision is to be the worlds most admired independent creative:media agency network.