Cummins&Partners New York has created a new brand identity for Marriott’s Moxy line of hotels

Moxy Hotels debuted in Europe in 2014 and promotes itself as: “A boutique-hotel concept for the modern traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm service, Moxy aims to surprise travelers with a playful, spirited and fun guest experience.”

Images promoting the new hotels in New York and Frankfurt East were shot by Australian photographer Sarah Bahbah.

Olivia Santilli, Cummins&Partners vice president NY, said in a statement: “In the last few weeks, Moxy has launched with our Play On campaign with playful themes that demonstrate Moxy’s cheeky and permissive approach like Frankfurt’s Heist and Times Square’s Adult Playground.

“Moxy is a game-changer for Marriott and we’re so proud of all the work we’ve done in building the brand profile to-date. We look forward to ongoing success as they continue their aggressive global rollout.”