Cummins&Partners New York picks up three new accounts
Global CEO of Cummins&Partners, Sean Cummins, opened up the agency’s New York office in 2014 and since then has worked with clients including Ghurka and VDKA 6100.
The New York agency has announced three new wins, Innovate Hartford, an initiative to transform downtown Hartford into a start-up technology innovation hub which will launch in May; Together For Girls; and Marriott International’s new lifestyle brand Moxy Hotels.
Cummins&Partners work for Together For Girls will be focused on developing a strategic and creative framework for the UNAIDS division, to understand and address the problems girls and boys face in developing countries.
The Moxy Hotels appointment will involve creating a global campaign to launch the brand across 60 hotels over the next two years.
Cummins said winning the “confidence” of a new range of clients was “gratifying”.
“We have a small but very prolific team here in New York and every pitch and every day is competitive.
“It is a peculiarly Australian thing to have outstanding broad skills and talents. I have always challenged the assumption that specialists are best for brands when life doesn’t really work that way,” he added.