Cummins&Partners wins media for Aust. Red Cross Blood Service
Australian Red Cross Blood Service has appointed Cummins&Partners as their new media partner after an extensive competitive pitch review. The media remit has been added to the creative services at Cummins&Partners, creating a full-service creative:media partnership.
Marketing Director at ARCBS, Samantha Bartlett said ‘We are absolutely delighted to appoint Cummins&Partners as our media agency. In a tightly fought contest, Cummins&Partners showed their passion for our business, coupled with outstanding media and marketing acumen.”
Cummins&Partners CEO, Chris Jeffares added ‘In the dynamic world of agency models, we feel this is a great acknowledgement that the relationship between creative and media is getting ever closer. We enjoyed the process as it has allowed us to showcase the advancements in the creative:media model’.
Cummins&Partners’ media engagement starts immediately, having already delivered the recent and highly acclaimed ‘42 – Meaning of Life’ campaign.