Golden Circle sparkles once again thanks to Cummins&Partners

We teamed up with Australia’s most iconic juice brand, Golden Circle, to launch their new sparkling juice product with a large-scale campaign that aims to make it stand out in a crowded category.

Whilst Golden Circle is a trusted household name, their new Sparkling range is shaking up the juice category.

Cummins&Partners Chief Creative Officer, Sean Cummins, commentedWe found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s heritage.”

Says Shalabh Atray CMO, Kraft Heinz, Australia; “This new campaign from Cummins&Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”

The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty.
Check it out here