HBF launches their first campaign with Cummins&Partners Sydney

The campaign aims to promote HBF’s quality private health insurance cover across a vast range of health ailments, made possible by HBF’s 75 years’ of experience looking after Western Australians.

“We discovered many Aussies, in their typical down-to-earth way, colloquially refer to their health ailments as their “it”, from sporting injuries to more serious conditions like cancer. This allowed us to talk to people in a disarming and human way which is true to the HBF brand,” said Dan Ingall, Managing Director of C&P Sydney.

The integrated campaign will run across ATL including TV, print, OOH, online with a heavy programmatic schedule, in-store and via existing customer communications.