HBF sends ‘Get Well’ wishes

HBF, Western Australia’s largest health insurer and Australia’s second largest not-for-profit health fund, has launched a new brand platform, “Get Well” to reaffirm that helping its members through life’s big health moments is its reason for being.

“Get Well,” developed in partnership with Cummins&Partners, is an external expression of HBF’s core promise, to deliver for its members in the moments that matter, and rolls out across TV, digital, OOH, print, radio, online films and all owned assets.

The campaign creative features Bernard Fanning’s iconic song “Wish You Well” as HBF continues to partner with Australian talent.

Cummins&Partners Chief Creative Officer, Sean Cummins said “Get Well” is a powerful pair of words reserved for those we care about most.

“HBF’s brand heritage in WA runs deep. The warm, caring sentiment behind “Get Well” reflects the closeness HBF has with so many of its members, and the WA community at large.”

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