Kraft Heinz appoints Cummins&Partners as new creative agency

Kraft Heinz has confirmed the appointment of Cummins&Partners as their new creative agency after an extensive pitch process.

C&P will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle.

Kraft Heinz: “After an exhaustive search involving a competitive pitch, we have made the decision to appoint Cummins&Partners as our creative agency partner. This is
the final piece in the puzzle for us, in relation to agency appointments and it comes at an exciting and pivotal time for the Kraft Heinz business.”

Sean Cummins: “There are some brands that are steeped in our lives. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do.”