Mandie van der Merwe & Avish Gordhan take the helm as Creative Directors at C&P Sydney
Gordhan and van der Merwe have been recognised at almost every major international and local award show. Their work includes the critically acclaimed ‘#ShotBySound’ campaign for David Jones, the controversial ‘Stop The Horror’ project for Go Gentle Australia, and the darkly comedic ‘Last Dictator Standing’ campaign for Nando’s South Africa, among others.
Said founding partner Sean Cummins of the appointment, “I have watched from afar the meticulous and thoughtful work of Mandie and Avish and it truly represents where we want to be as an agency.”
Gordhan recounted, “Upon hearing of our promotion, Mandie patted me on the back then said, “now, let’s get back to work.” It sums up our approach to the role. It’s a great honour to be recognised but the real reward is not the position itself. It’ll be succeeding in it by making excellent work that works for our clients, and challenges our industry.”
van der Merwe added, “We are a highly motivated, diverse and creative group of people in Sydney. I’m looking forward to building on this foundation and pushing the quality of work even further. Personally, I’m excited to be working more closely with Kirsty Muddle, one of the founders of the business. She is intimidatingly smart and a striking example of what strong, female leadership looks like in a modern agency.”