Movember asks the world to ‘un-mute’ for suicide prevention with Cummins&Partners

We’ve teamed up again with the Movember Foundation to release a series of online films in the lead up to World Suicide Prevention Day.

Disguised as ‘how-to’ videos – where a man takes the viewer through simple tasks such as making a DIY fishing rod or changing a bike tyre – these blogger inspired films demonstrate the importance of taking the initiative to ask men how they are doing, and not just assume everything is O.K.

While the videos will autoplay without sound in Facebook feeds, when the viewer is prompted to un-mute and listen to the man rather than just reading the subtitles, they’ll realise that he’s actually struggling.

Since it’s release, the campaign has been shared across global publications, media and blogs including Huffington Post, Mashable, TripleM, Nova and The Daily Mail, with a steady stream of social support.

The Movember Foundation’s suicide prevention campaign is a key strategic component of their goal to reduce the rate of male suicides by 25%, and ultimately, the number of men dying prematurely by 25%, by 2030.