T2 powers up in their latest campaign from Cummins&Partners

Cummins&Partners has released its first work for T2 since being appointed to the account.

The ‘Tea to the power of T2’ TV campaign showcases the feelings, thoughts and moments T2 looks to tap into and amplify for its customers.

Jane Hoban, global marketing director at T2, said in a statement: “The campaign is a perfect representation of our brand and what we stand for and we have already had incredibly positive feedback from T2 fans.”

Sean Cummins, founder of Cummins&Partners, said: “Currently people aren’t taking 3 minutes out of their day to brew a cup of loose leaf. By positioning T2 as a product that helps to amplify these moments or feelings, we are giving people an excuse and reason to take that little bit of extra time for themselves.”