University of Tasmania appoints Cummins&Partners Sydney following a competitive pitch

Continuing its streak of new business wins, Cummins&Partners Sydney has won the University of Tasmania account after a swift pitch process.

Says Dan Ingall, managing director of C&P Sydney: “The University of Tasmania has an educational proposition which we found fascinating. Its unique position as the southern-most island state, and leadership in planet science combined with innovative degree programs, all made for very fertile territories for our thinking.”

Says Pat Freeland-Small, UTAS’s incoming executive director, marketing and communication: “Cummins&Partners really impressed us with their insights, knowledge on the challenges behind higher education in Tasmania and their independent thinking. We look forward to launching the new platform, which aims to help both the University and the State itself, very soon.”

Says Tom Martin, executive creative director of C&P Sydney: “Education is so important to determining the direction of not just Tasmania but our country as a whole. It’s really gratifying to work on something that has real impact on not just students’ futures, but the future of a state’s growth, economy and culture.”

The first project on the brand will be the University’s 2017 Open Day, with more communications to follow.