Tupperware appoints Cummins&Partners as new creative agency partner after a competitive pitch

Tupperware has confirmed the appointment of two new agencies, Cummins&Partners and AMPR Group after an extensive and competitive pitch. Melbourne based Cummins&Partners will manage the creative requirements for the brand with AMPR Group set to deliver public relations, sponsorship leverage, and events.

Following a 15-year tenure with the incumbent agencies, the new appointment comes at a time of exciting growth for the brand here in Australia and New Zealand. Says Jonathan Cox, senior marketing manager AU/NZ from Tupperware: “Cummins&Partners have the creative runs on the board and AMPR has built a reputation based on campaign success. We are confident both agencies can deliver what we need for our brand and business to grow. We need people who can help us develop our creative concepts and communication needs plus deliver to our high standards. We look forward to working with them both.”Says Chris Jeffares, managing director, Cummins&Partners: “Tupperware is a brand with incredible advocacy, it’s uniquely positioned in the market and has a fascinating business model, and we are extremely pleased to be working with them.”Says Sarah Gale, general manager, AMPR: “We are delighted to work with such an iconic brand. Tupperware presents an exciting opportunity for AMPR and we look forward to delivering creative and engaging public relations programs that assist in achieving their broader business objectives.”

By Campaign Brief.