You make the game
AFL is undoubtedly one of the world’s most spectacular sports. The sheer athleticism displayed by the players is unrivalled.
But there’s more to AFL than what’s taking place out on the ground. The passion exhibited by those watching on from the stands creates an atmosphere that’s unlike anything else.
So, to launch the 2016 AFL season, we created a unique campaign that didn’t showcase any AFL players. Instead we focused entirely on those who have been behind every spectacular moment of our great game – the fans.