Koalas of NYC
Over 1 billion of the world’s unique wildlife died in the Australian Bushfires, with even more being displaced from their natural habitat.
So we created Koalas of NYC. An initiative with a simple purpose: Raise awareness and unite the global community around the devastation happening in Australia, and how to help.
By placing plush Koalas far from their usual home – New York City streets – we encouraged people to donate to WIRES, who look after Aussie animals and restore their natural habitat.
The project not only warmed the hearts of New York City, but it captured the attention of news outlets all across the world. Prompting us to take the Koalas to LA, London, Switzerland and beyond, with global celebrities like Courtney Cox, Kylie Minogue, Lewis Capaldi getting on board to help spread the message even further.