Get Well. Two words we give to those we care about. Two words that perfectly encapsulate HBF’s commitment to caring for their members in the moments that matter.
To remind members of this promise, we launched a brand campaign based around these two simple words. Because whether you’re welcoming a newborn into the world, preparing for knee surgery, or recovering from illness, as Western Australia’s largest not-for-profit health fund, HBF want nothing more than to see you get well again.