Data drag race

The Jeep Trackhawk is the world’s most powerful SUV. It’s so powerful, that its closest competitors aren’t SUV’s at all – they’re iconic supercars.

To demonstrate this surprising fact to car lovers, we hijacked online car listings of the world’s fastest cars, pitting their official factory specs against the Trackhawk. 

Our programmatic banner campaign turned thousands of our competitors’ ads into live performance tests, proving the Trackhawk’s racing credentials to petrol-heads at the exact moment they were dreaming of their next purchase. 

The Jeep Data Drag Race put sales on the fast track, with a return on investment of 37.8X, a click-through rate 526% higher than the average, and sales more than doubling (2.5X).