75 years etched in mud
Baptised in the fires of World War II. Driven on all 7 continents. Beloved by adventure-heads the world over. Jeep has built up a pretty impressive resume over the years. So to celebrate their 75th anniversary of making tough-as-nails vehicles, we didn’t write this history in ink.
We told the Jeep story in a way only Jeep can – we etched it in mud. The TV ad saw a mud artist painstakingly engrave Jeep’s history onto a brand-spanking new Grand Cherokee, which was later written off. Worth it, we reckon.