NOW You’re Travelling
When all-in-one trip booking website KAYAK needed to launch in Australia, we knew we had to go against the functional conventions of the category. So we created NOW You’re Travelling — a brand platform that captures the excitement of the booking phase instead, inspiring people to travel their way with hotels, cars, flights and travel tools all at their fingertips.
To bring the platform to life, there was none better than Australian contemporary hip hop artist NARDEAN. Born into an Egyptian family and raised within a culture that didn’t support the idea of a woman becoming a musician, the rapper-singer-poet who did it her way was the perfect frontwoman for the brand that inspires travellers to do it their way too.