The New Period Ritual
To encourage women to incorporate a pair of new Libra Period Proof Undies into their monthly period ritual, we encapsulated their ease in four simple, catchy words – wear, bleed, wash, repeat.
We created a bespoke music track with emerging female artist, CD, and produced Libra’s first-ever campaign created specifically for the TikTok platform. With content aimed at being native and authentic to the platform, we were able to seamlessly connect with a whole new audience.
With Libra’s Period Proof Undies, managing the monthly period ritual has never been easier.