Orlando, one of Australia’s oldest and most well respected wine brands, needed to relaunch to a generation that simply wasn’t aware of their rich, pioneering history. We had just two words for them: “Orlando. Originals.” Two words that re-established Orlando as the original rockstar of the fine wine gentry. Two words that captured their status as one of the founding families of the South Australian wine scene. Two words that allowed them to tell the legendary stories of their wines and the bold thinkers behind them. Rock on.