To the power of T2
For the first time in its history, premium tea brand T2 launched a major campaign to continue its global growth as part of Unilever.
The insight: tea elevates any moment. So we took it one step further, with a campaign that multiplied every tea moment into something a little out of the ordinary.
By positioning T2 as a product that helps to amplify these moments or feelings, we gave people an excuse and reason to take that little bit of extra time for themselves. In highlighting the myriad feelings and moments, we made T2 quite literally, everyone’s cup of tea.