The Error Ridden Ad
Specsavers optometrists were having trouble motivating people to get a regular eye check, a task that was viewed as time-consuming and intrusive.
So we brought an eye test to them. We gamified a 30 second ‘should’ve gone to Specsavers’ commercial by concealing over 15 errors within it. People were encouraged to spot errors for a chance to win a cash prize. But if they couldn’t spot any, they were directed to book an eye test online with the professionals.