Sapporo Australia has appointed Cummins&Partners as their new strategic & creative partner after a competitive pitch.

Cummins&Partners will work closely in partnership with the alcohol brand in Australia, as it relaunches Sapporo and introduces consumers to the product’s new livery later this year.

Sapporo is Japan’s oldest beer and is licenced and manufactured in Australia by Coopers Brewery.

Cam Pearce, National Sales & Marketing Director for both Coopers & Premium Beverages, says of the new partnership; “This is an exciting time for our business. The insights and creative approach that Cummins&Partners has provided to date has been invaluable and we look forward to seeing our very distinctive campaign come to life later in this year’.

Cummins& Partners CEO Chris Jeffares added, “It is always an honour to work with iconic brands and Sapporo is just that, a contemporary brand with a rich heritage and an unerring passion for quality. We’re absolutely delighted to be working with them and bringing the new Sapporo work to life.”