Heritage Bank, Australia’s largest customer owned bank,  has  appointed Cummins&Partners as their Creative Agency of record. The agency helped launch the 145-year-old Queensland born bank into NSW last  year   and  has  now been awarded the prestigious account nationally.

The new campaign “Bank You Very Much!” captures the bank’s belief that being a  bank people can thank, means being a bank people trust. Set to the lyrics of Fatboy Slim’s  ‘Praise You’, the campaign celebrates the long Heritage commitment to its  customers whilst capturing their customers’ thankfulness for a bank that puts them first.

Heritage Bank has a proud reputation for consistently delivering customer satisfaction ratings that are among the best in the country. In fact, Heritage recorded the highest customer satisfaction scores in J.D. Power’s 2020 Australia Retail Banking Satisfaction Study, as well as being rated highest in Australia in Forbes magazine’s 2020 World’s Best Banks List, and topping the scores in the J.D. Power 2020 Australia Bank Brand Authenticity Study.

Amanda Temperly, Heritage Bank GM Marketing, says, “We are proud to be one of  Australia’s longest standing financial institutions, but what we are even more proud of  is that we are also one of Australia’s most trusted. Being a bank  people thank starts  with us thanking our customers. Whilst praising them is not a word we use, it is certainly  a  description  of  how  we  want  them  to  feel  and  what our business  is built around.  ‘Bank You Very Much!’ captures that sentiment perfectly.”

Chief  Creative  Officer  Sean  Cummins  says  “‘Bank  You  Very  Much!’  celebrates the  Heritage Bank culture around putting People First. They’ve metaphorically been singing  “Praise You” for the last 145 years—we’ve just brought it to the fore,” he says.

“We’re very proud to be working with Heritage Bank. It’s an opportunity to support a  bank  that’s  doing  the  right  thing  and  has  been  for  a  very  long time” adds  Kirsty  Muddle, MD Cummins&Partners, Sydney.


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