Paul Murphy to lead Media offering
One of Australia’s leading media industry executives, Paul Murphy, has joined Cummins&Partners Melbourne as Head of Media.
Paul brings 20+ years of experience to the role, working agency and client side in Melbourne, Adelaide and Brisbane, across traditional, digital, planning and buying. Having joined from his role as the National Media Manager for Carlton & United Breweries, Paul led the team through the global media review process.
The hire follows major growth in the media area of C&P’s business as the full-service offering has tripled in the last 6 months.
Previously Paul fronted the media offering at Blue Hive (Ford), was Client Lead at Mindshare Melbourne on NAB and Business Director at OMD Melbourne leading Mazda and Fonterra. Paul began his career at full service agency KWP in Adelaide and is hugely excited to be going back to a truly end-to-end offering.
Paul said ‘The opportunity for an independent agency in Australia has never been greater, particularly one that excels across all industry offerings to deliver solutions tailored to a client’s best interests. I look forward to bringing my experience to the team and helping to create the future’.
CEO of Cummins&Partners, Chris Jeffares said ‘Paul is a triple threat – singer, dancer and media mind. When looking to find the right candidate for our media lead we were impressed by his entrepreneurial spirit, creative sensibilities, passion and desire for change in the media industry. Paul is an inspiring leader and very focused on team development, which is essential as our media team goes from strength to strength.’