Cummins&Partners to work on AFL campaign

In the same week as winning the tender to deliver Adelaide United’s media and strategy campaigns, Cummins&Partners has been selected by the AFL to develop this seasons AFL Finals Series campaign.

Dorothy Hisgrove, General Manager – People, Customer & Community AFL said, “we wanted some different thinking on this particular project and opened it up outside of our normal processes. We are really pleased with the result. We have an incredibly passionate fan base who will be at the heart of our finals thinking.”

Adam Ferrier, CSO at Cummins&Partners said, “it’s great to be working with the AFL on this project. There are many people in this agency who take the game rather seriously, so needless to say we’re pretty excited.”

George Patterson Y&R will remain as the AFL’s agency of record.

By Sports Business Insider.