Cummins & Partners

ABOUT US.

For more than 30 years we’ve helped shape some of Australia’s best brands. We create ideas that change behaviour and drive growth. We earn attention through entertaining creative, then convert it with strategically future-focused, data-fuelled media. Your creative is stronger because we understand media, and your media is sharper because we understand creative, all powered by the right blend of lived experience, speed, automation, and AI.

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WHAT WE DO.

CREATIVE & CAMPAIGNS

  • Go-to-market planning & activation
  • Creative strategy, concepting & direction
  • Creative campaign & content
  • Brand visual identity
  • Creative, digital & content production
  • PR, Activation & events

MEDIA

  • Media behaviour & insights
  • Media implementation
  • Media buying
  • Media activation & partnerships

STRATEGY

  • Research and insights
  • Brand strategy & planning
  • Brand platforms & architecture
  • Consumer insights & segmentation
  • Touchpoint mapping
  • Communications planning
  • Media connections planning

SOCIAL & DIGITAL

  • Social, digital & content strategy
  • Influencer strategy & campaign collaboration
  • Native & partner content

PRODUCTION

  • Activation
  • Digital & social
  • Studio & print
  • Broadcast

PR

  • Media relations & training
  • Crisis & reputation management
  • Government & public affairs
  • Partnership & brand collaborations
  • Events, sponsorship & activations
  • Social & influencer engagements
Beyond Blue
Jeep
McCain
AusNet
Alfa Romeo
APT
LeapMotor
Fiat
TravelMarvel
City of Melbourne
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Libra
SKYN
Doordash
Sealy
T20
Specsavers
Australian Red Cross
Crown
Asahi
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Tennis
Nike
Deakin
Repco
Kathmandu
Spirit of Tasmania
HBF
Movember
Energy Australia
separator
Beyond Blue
Jeep
McCain
AusNet
Alfa Romeo
APT
LeapMotor
Fiat
TravelMarvel
separator
City of Melbourne
Libra
SKYN
Doordash
Sealy
T20
Specsavers
Australian Red Cross
Crown
separator
Asahi
Tennis
Nike
Deakin
Repco
Kathmandu
Spirit of Tasmania
HBF
Movember
separator
Energy Australia
Beyond Blue