Cummins & Partners

ABOUT US.

For more than 30 years we’ve helped shape some of Australia’s best brands. We create ideas that change behaviour and drive growth. We earn attention through entertaining creative, then convert it with strategically future-focused, data-fuelled media. Your creative is stronger because we understand media, and your media is sharper because we understand creative, all powered by the right blend of lived experience, speed, automation, and AI.

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WHAT WE DO.

CREATIVE & CAMPAIGNS

  • Go-to-market planning & activation
  • Creative strategy, concepting & direction
  • Creative campaign & content
  • Brand visual identity
  • Creative, digital & content production
  • PR, Activation & events

MEDIA

  • Media behaviour & insights
  • Media implementation
  • Media buying
  • Media activation & partnerships

STRATEGY

  • Research and insights
  • Brand strategy & planning
  • Brand platforms & architecture
  • Consumer insights & segmentation
  • Touchpoint mapping
  • Communications planning
  • Media connections planning

SOCIAL & DIGITAL

  • Social, digital & content strategy
  • Influencer strategy & campaign collaboration
  • Native & partner content

PRODUCTION

  • Activation
  • Digital & social
  • Studio & print
  • Broadcast

PR

  • Media relations & training
  • Crisis & reputation management
  • Government & public affairs
  • Partnership & brand collaborations
  • Events, sponsorship & activations
  • Social & influencer engagements