Cummins & Partners

ABOUT US.

For more than 30 years we’ve helped shape some of Australia’s best brands. We create ideas that change behaviour and drive growth. We earn attention through entertaining creative, then convert it with strategically future-focused, data-fuelled media. Your creative is stronger because we understand media, and your media is sharper because we understand creative, all powered by the right blend of lived experience, speed, automation, and AI.

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Solutions that tell the whole story.

Built for outcomes not outputs.

1.GROWTH
OPPORTUNITY
DIAGNOSTIC

The best growth opportunities
Purpose - Identify growth opportunities for a brand.
Includes services such as:
  • Creative Strategy
  • Brand Strategy
  • Market analysis
  • Workshops
  • Consultancy
  • Business analysis

2.BRAND
PLATFORM
SYSTEM

Build a story for future growth
Purpose - Build a long-term brand and creative platform.
Includes services such as:
  • Creative Strategy
  • Brand Strategy
  • Market analysis
  • Creative Strategy
  • Brand strategy
  • Campaign strategy

3.CAMPAIGN
IMPACT
DEPLOYMENT

Deliver the story at scale
Purpose - Launch and scale campaigns across channels.
Includes services such as:
  • Media planning
  • Media buying
  • Social activation
  • PR amplification
  • Production
  • Campaign management

4.MARKETING
EFFECTIVENESS
OPTIMISATION

Make the story perform harder
Purpose - Continuously improve marketing performance
Includes services such as:
  • MMM
  • Creative optimisation
  • Content system development
  • Audience learning
  • Media optimisation

5.FUTURE
GROWTH
LEADERSHIP

Keep the story growing
Purpose - Long-term strategic partnership
Includes services such as:
  • Strategic consultancy
  • Marketing planning
  • Campaign systems
  • Project management
  • Ongoing creative 
& media leadership